One of the huge benefits of content marketing is that it shows your clients who you are as well as the viability of your product. Though there are a variety of ways to market your content, video marketing is one surefire way to creatively aid your production and ignite your brand. A lot of marketers have leveraged video streaming on YouTube, Instagram, Facebook and other video sharing media in recent years, it is crucial in today’s market for your business to do the same.
Videos are Real
Beyond words, every consumer wants a product they are sure of: not something imaginary or fairy, but something real and tangible. Videos have a way of presenting this reality to your audience as well as establishing a connection between them and your brand. As a matter of fact, consumers become convinced when they can see the tangibility of your products and services.
Large Social Shares
Online communities and social networks foster video content with a good number of supporting features. Ranging from Facebook to YouTube, 92 percent of videos are seen on mobile. Moreover, as reported by the Social Media Marketing Industry, 60 percent and 73 percent of social media marketers employed video content marketing in 2015 and 2016 respectively. Although, as an entrepreneur or start-up founder, the social shares may not be the profit you look forward to, but beyond other means, social shares can sure earn you a wider audience for marketing your business.
Videos Offer Increased Return on Investment
For ages, profit maximisation has been vital in every business. 51.9 percent of marketers agree that video content is efficient in achieving a high return on investment (ROI). It assures consumers of your product’s tangibility, invites large social shares and hits a wider audience.
Clear Description and Explanation
It is important to show your consumers the viability of your products, especially if it is a new one. You can take a good market position by assuring your audience of how your product can relieve them of their pain points. Videos do justice to this as they are able to explain all about what you sell. With video content on your homepage, you can always get acquire more customers and make it easy for them to find their way around your brand. Statistics reveal that companies with video contents have a 41 percent increase in traffic on their web pages.
Videos Are More Appealing for Mobile Users
A lot of people – about 95 percent, tend to side more with information shared on mobile video than any other means. Videos are visually appealing, and users of mobile devices can relate more with them. With a large rise of video consumption on mobile devices every year, video marketing creates a personal connection between your consumer and your brand on mobile devices.
Content marketing helps you create a strategy for your business in a bid to acquire your target customers. As social media marketing statistics keeps revealing the trend of content marketing in recent years, video content marketing seems to be on a scaling increase every now and then.
With the dynamism that comes with each product, no one company should sacrifice video content as it keeps your consumers connected to your brand, establishes trust for your product and maximises profit. It remains a huge asset for every business that intends to scale.