The world has become a global marketplace. You could have a small store in the suburbs of New York or the corners of Britain and still attract customers from every part of the world to your business. Making this happen involves the use of digital marketing.
Digital marketing involves using online technologies to market your existing business to target customers who would patronize your services. It’s cost-effective, reaches a much wider audience and you can choose who you want to see your ad as opposed to the traditional form of advertising.
A large percentage of the business world has caught on this trend. Digital marketing channels like Google SERPs, social media, websites, and online business listing directories are now being leveraged to the fullest by businesses. Which brings in the all-important question, What is that extra midas touch that makes a potential customer choose your service above the stiff competition that exists?
It is the power of video. Videos are the next big thing in the digital marketing space.
According to WordStream, 51% of marketing professionals name video as the content with the best ROI, marketers who used video grew revenue faster by 49% than non-video users and Tubular Insights reports that 64% of consumers make a purchase after watching a branded social media. On top of that, YouTube currently has 1.3 Billion users and counting with total daily video views at a resounding 5 billion.
Beyond all that is mentioned above, businesses need to include video in their strategy as it improves SEO, enhances consumer to business connections, has higher engagement, gives substantial optimization opportunities, has stronger emotional connections, and higher retention rates.
Now that we have established how important video is in your strategy. Here are 4 types of videos that will help you stand out of the pack and also boost your digital marketing game:
Explainer videos are short videos that focus on explaining the business idea or product in a simple yet captivating way. As you may have noticed (even in yourself), the average online audience attention span is gradually dropping which means that most people are lazy to read the entire text on your website.
According to research conducted by Wyzowl, 50% of consumers believe that one minute is the ideal length for an explainer video. A short explainer can grab their attention and explain in simple terms what your brand is all about. This would reduce the sales cycle because of the simple value and also speed up the process of generating qualified leads.
Characteristics of explainer videos
Animated characters – A fun way to enhance your visual story-telling. Animated characters give a great touch that builds a strong bond with your audience.
Branding colours – This reiterates the brand identity in the mind of the viewer and also builds strong brand recognition.
Focused on the needs and problems of the target audience – Explainer videos are made to meet the needs of the target audience and make them feel connected to the company’s proposed message.
Here’s an example of an explainer video by us
Before creating an event video, you must ask yourself two questions: (1) Why am I creating one? (2) What is the desired action I want the audience to take after watching?
Every event has a short window of opportunity. In that window, you can engage potential guests pre-event, attract as many attendees to your stand, grow your business contact list, follow up with great campaigns to keep your new found friends engaged and then convert them to buyers.
Broadly, event videos communicate impressions, garner emotions and also whet the appetite of the audience in expectations of the next.
Existing statistics show that the shorter the video, the more likely that it will be viewed and also shared. It is best to create short event videos that communicate the most important elements in the shortest possible time. This increases the probability of getting the audience to take the desired CTA.
The awesome thing about event videos is that they work for B2B or B2C tailored events. It’s a great way to promote your business and its activities in the most subtle and resonating way.
What are the various types of event videos?
- Footage from a large trade show or annual event.
- Livestream of different events and interviews.
- Footage from product launch
- Clips from CSR activities engaged upon by the company.
Here’s an example of an event video by us
Infographic videos are a great way to educate your audience about your product offering and also establish your brand as an industry thought leader. They are fun, attractive and shareable. According to Biteable, 90% of the information to the brain is visual and 46.1% of people report that they judge the credibility of a website by its design.
Creating a great looking infographic video will make you look authoritative; people will trust and most likely listen to your message.
Think of this as a movie trailer for your product or service. Promo videos are usually short, energetic and a great way to get your audience excited about purchasing your offering. They can be posted to your social media channels, website or sent to your email subscriber list in the week leading to a product launch or an exciting new announcement about your business.
Engagement is the new business currency. Videos act as a great tool to keep your current and prospective customers engaged. Want to get new customers for your business? Leverage on these various types of videos and see you at the top in terms of leads and sales.